Testing the Hypothesis, Part 2

Additional Interviews: To find people outside of my opportunity boundary, I tried to target businesses that seemed to not offer health benefits. I went to my local mall and asked around at stores such as Hot Topic, Macy’s, Footlocker and food court employees. The two people I interviewed at Footlocker and the one person from Macys both had similar beliefs in that they would like to have better health benefits. A lot of times they work full 40 hours a week shifts between 1-2 jobs but are unable to get health benefits because of what they are payed (minimum wage or a little better). These three people would be considered in my boundary because they would like to see more health benefits attached to their job.
Regarding the people from Hot Topic and from the food court (Charly’s Philly Cheesesteaks), they both had similar beliefs in that they do not mind not having health benefits. They both were in their early twenties and college students at Sante Fe. They felt they don’t really go to the doctor unless something severe happened, and even then, they said they were on their parent’s health insurance plan.
Inside the Boundary
Outside the Boundary
Who is in: Two employees from Footlocker and the one employee from Macy’s.
Who is in: The one employee from Hot Topic and the other employee from the food courts.
What the need is: These employees felt their jobs lacked health benefits. I feel they would benefit if companies purchased a health service that focused on lower rates for medical assistance and health programs.
What the need is not: These employees did not require health benefits because of their young age and their dependence on their parents.
Why the need exists: The need exists among these employees because of how they do not work traditional 40 hour a week jobs. They tend to have two jobs at minimum wage just to pay the bills and get by.
Alternative explanations: Since these employees are young they tend to not have a lot of medical need. Lots of schools offer reduced health plans as well for students.


Comments

  1. UnknownFebruary 11, 2018 at 11:18 PM

    Hey John, I think its great you were able to interview college age employees. I didn't think about how some people don't care about health benefits. People who live on their own or who don't have kids, don't always need good health benefits from a job. What if a company that doesn't offer good health benefits, employs a bunch of young adults/ teenagers? How will you get these companies to buy the services your solution offers?

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